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The term “Big Data” refers to the combination of huge amounts of various data (structured, semistructured and unstructured) gathered by organizations. There are many sources of Big Data – social media information, transactional and machine data, etc. Big Data technologies enable companies to take advantage of these resources by analyzing them or using them in process automation. You can find many examples of leveraging big data in healthcare, finances and many other industries. The market is filled with numerous, powerful Big Data marketing solutions that can help you increase your company’s profits. Of course, to benefit from a large amount of all types of data, you need the right team and one of the many available Big Data platforms to develop, deploy and manage your Big Data infrastructure. Check out our blog and read one of our many articles covering Big Data challenges and solutions.
