Latest blog posts by Paulina Dubowik

Explore the future of first-party cookie data, balancing personalization and privacy, enhancing user experiences, and ensuring compliance with GDPR and CCPA.

First-party cookies empower marketers to personalise experiences, target audiences precisely, and optimise campaigns, all while supporting compliance with privacy regulations. This article explains their benefits, challenges, and best practices for effective marketing.

First-party data enables precise targeting and personalisation, driving engagement and loyalty. This article explains how to collect, use, and protect first-party data for effective marketing while ensuring compliance with privacy regulations.

First-party data is essential for modern marketing, enabling accurate targeting, personalisation, and compliance with privacy laws. This article explains how to collect, analyse, and use first-party data to build stronger customer relationships and drive business growth.

Demand-side platforms (DSPs) automate digital ad buying, offering advanced targeting, analytics, and efficiency for large-scale campaigns. This article explains how DSPs work, their pros and cons, and highlights top providers for modern programmatic advertising.